Project Description

The UCS Group offers courier solutions to companies involved in the international distribution of produce throughout the world. After successfully redesigning and developing the UCS website, Lilo was tasked with the design and development of UCS’s monthly email newsletter campaign. The client wanted to email a monthly newsletter to current and prospective clients, tweaking it slightly for the two different client groups.

Site Functionality

UCS briefed Lilo on the design and development of the email campaign. The design and font of the newsletter had to have an “old newspaper” look and feel. The recipients would be able to link through to different sections of the UCS website via the newsletter.

Lilo divided the layout of the newsletter into different topic sections:

• Community work
• Staff Updates
• Press releases
• News updates.

Lilo is responsible for distributing the newsletter to approximately 2000 recipients on a monthly basis.